Posts in the Marketing category, page 1

Does Brand Advertising Work for Marketers? Our New Report with The Drum

The results from The Drum's research are in—and the findings paint an interesting (yet troubling) picture of today's advertising landscape.

How to Convince Your Boss that You Need Video

Prove the value of video once and for all with these key selling points.

Why Your Next Product Line Should be Binge-Worthy Content

Find out why content is the most scalable, low-risk, high-reward investment your business can make.

Collect More Emails With Video

We pulled conversion data for our Turnstile email collectors across all videos hosted on Wistia—here are the results!

Why “Time Watched” Is the Best Metric to Measure the Value of Video

Learn why so many businesses are under-reporting on the value of video (and why they should track Time Watched instead).

Why We Started Tracking (And Optimizing For) Total Time Watched

Learn how optimizing for Total Time Watched changed the way we think about our entire marketing and promotional strategy.

Does Production Quality Matter in Video Advertising? A Wistia Report

The results from our “One, Ten, One Hundred” ad campaign are in! Learn what factors impact video advertising the most.

A Quantitative and Qualitative Approach to Video ROI

In this post, we break down which metrics to measure when it comes to video ROI.

Evaluating Your Video’s Performance Across Multiple Channels

Ever wonder how a video shared on Facebook compares to a video embedded on your site?

The Guide to Using Video and Chat for Sales, Marketing, and Support

Combine the powers of video and chat to make your business more personal, relatable, and trustworthy.

How to Avoid Conversion Optimization Mistakes: A Conversation with Talia Wolf

Conversion optimization expert, Talia Wolf, talks about the dangers of best practices, the importance of authenticity, and the conversion tactics ...