Marketing (posts 1–12)
Start doing better marketing with the help of your 5-letter-friend, video.
- Free Google Analytics Tools to Help You Measure Video ROI
If you love video and metrics, this GA dashboard template along with these video-centric audience segments might just make your ...
Phil Nottingham - Does Brand Advertising Work for Marketers? Our New Report with The Drum
The results from The Drum's research are in—and the findings paint an interesting (yet troubling) picture of today's advertising landscape.
Phil Nottingham - How to Convince Your Boss that You Need Video
Prove the value of video once and for all with these key selling points.
Jenny Coppola - Why Your Next Product Line Should be Binge-Worthy Content
Find out why content is the most scalable, low-risk, high-reward investment your business can make.
Chris Savage - Collect More Emails With Video
We pulled conversion data for our Turnstile email collectors across all videos hosted on Wistia—here are the results!
Ezra Fishman - Why “Time Watched” Is the Best Metric to Measure the Value of Video
Learn why so many businesses are under-reporting on the value of video (and why they should track Time Watched instead).
Phil Nottingham - Why We Started Tracking (And Optimizing For) Total Time Watched
Learn how optimizing for Total Time Watched changed the way we think about our entire marketing and promotional strategy.
Andrew Capland - Does Production Quality Matter in Video Advertising? A Wistia Report
The results from our “One, Ten, One Hundred” ad campaign are in! Learn what factors impact video advertising the most.
Phil Nottingham - A Quantitative and Qualitative Approach to Video ROI
In this post, we break down which metrics to measure when it comes to video ROI.
Andrew Capland - Evaluating Your Video’s Performance Across Multiple Channels
Ever wonder how a video shared on Facebook compares to a video embedded on your site?
Jenny Coppola - The Guide to Using Video and Chat for Sales, Marketing, and Support
Combine the powers of video and chat to make your business more personal, relatable, and trustworthy.
Jordan Wellin
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