Marketing (posts 1–12)
Start doing better marketing with the help of your 5-letter-friend, video.
Why We Started Tracking (And Optimizing For) Total Time WatchedLearn how optimizing for Total Time Watched changed the way we think about our entire marketing and promotional strategy.
Andrew Capland
Does Production Quality Matter in Video Advertising? A Wistia ReportThe results from our “One, Ten, One Hundred” ad campaign are in! Learn what factors impact video advertising the most.
Phil Nottingham
A Quantitative and Qualitative Approach to Video ROIIn this post, we break down which metrics to measure when it comes to video ROI.
Andrew Capland
Evaluating Your Video’s Performance Across Multiple ChannelsEver wonder how a video shared on Facebook compares to a video embedded on your site?
Jenny Mudarri
The Guide to Using Video and Chat for Sales, Marketing, and SupportCombine the powers of video and chat to make your business more personal, relatable, and trustworthy.
Jordan Wellin- How to Avoid Conversion Optimization Mistakes: A Conversation with Talia Wolf
Conversion optimization expert, Talia Wolf, talks about the dangers of best practices, the importance of authenticity, and the conversion tactics ...
Jordan Wellin 
Boosting Social Media ROI with Video MarketingFind out how you can use video marketing to grow your social media presence in this WistiaCast with Michael Patterson ...
Kristen Craft- How to Convince Your Boss that You Need Video
Prove the value of video once and for all with these key selling points.
Jenny Mudarri - Quick Tips to Boost Your Video Play Rates and Drive Action
What do thumbnail images, play button color, email collectors, and powerful CTA copy have in common? They can all help ...
Margot Da Cunha 
10 Tips to Drive ROI with Paid MarketingDiscover 10 tips in our webinar with AdRoll that will help you get started with paid marketing — and ultimately ...
- Improve Video CTA Click-Through Rates by Using the Right Words
Language matters. We pulled data from across all Wistia-hosted videos using calls to action and annotation links and discovered some ...
Ezra Fishman
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