Marketing (posts 1–12)
Start doing better marketing with the help of your 5-letter-friend, video.
- Why Your Next Product Line Should be Binge-Worthy Content
Find out why content is the most scalable, low-risk, high-reward investment your business can make.
Chris Savage - Why “Time Watched” Is the Best Metric to Measure the Value of Video
Learn why so many businesses are under-reporting on the value of video (and why they should track Time Watched instead).
Phil Nottingham - Why We Started Tracking (And Optimizing For) Total Time Watched
Learn how optimizing for Total Time Watched changed the way we think about our entire marketing and promotional strategy.
Andrew Capland - Does Production Quality Matter in Video Advertising? A Wistia Report
The results from our “One, Ten, One Hundred” ad campaign are in! Learn what factors impact video advertising the most.
Phil Nottingham - A Quantitative and Qualitative Approach to Video ROI
In this post, we break down which metrics to measure when it comes to video ROI.
Andrew Capland - Evaluating Your Video’s Performance Across Multiple Channels
Ever wonder how a video shared on Facebook compares to a video embedded on your site?
Jenny Coppola - The Guide to Using Video and Chat for Sales, Marketing, and Support
Combine the powers of video and chat to make your business more personal, relatable, and trustworthy.
Jordan Wellin - How to Avoid Conversion Optimization Mistakes: A Conversation with Talia Wolf
Conversion optimization expert, Talia Wolf, talks about the dangers of best practices, the importance of authenticity, and the conversion tactics ...
Jordan Wellin - Boosting Social Media ROI with Video Marketing
Find out how you can use video marketing to grow your social media presence in this WistiaCast with Michael Patterson ...
Kristen Craft - How to Convince Your Boss that You Need Video
Prove the value of video once and for all with these key selling points.
Jenny Coppola - Quick Tips to Boost Your Video Play Rates and Drive Action
What do thumbnail images, play button color, email collectors, and powerful CTA copy have in common? They can all help ...
Margot Da Cunha
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