Posts in the Marketing category, page 1
Marketing (posts 1–22)
Start doing better marketing with the help of your 5-letter-friend, video.
- The Top 13 Webinar Analytics For Measuring Success
Discover the best metrics for measuring the success of your webinars and optimizing future events.
Lisa Marinelli - How to Add A Video CTA To Increase Conversion
Learn how to add a Call to Action to videos and how to optimize for conversion rates.
Austin Canary - How to Generate Leads on Videos with Email Capture Forms
Learn how to add a lead capture form on your videos, where to place it, when to make it gated, ...
Lisa Marinelli - 4 Best Super Bowl Commercials that Cost Nearly $0 to Make
Check out these low-budget Super Bowl commercials that proved to be effective ads for these companies!
Chiara Hoogervorst - The Marketer’s Guide to Webinars and Live Events
Interested in getting started with webinars and live events? In this guide, we’ll share our best resources for creating, hosting, ...
Austin Canary - Video KPIs: Evaluating Performance Across Multiple Channels
Ever wonder how a video shared on Facebook compares to a video embedded on your site?
Jenny Coppola - Video ROI: The Quantitative and Qualitative Metrics You Need to Know
In this post, we break down which metrics to measure when it comes to video ROI.
Meisha Bochicchio - 5 Wistia Features to Help Growth Marketers Drive Video ROI
Get a quick rundown of five handy features that can help you take a data-driven approach to video marketing and ...
Lisa Marinelli - Announcing the 2021 State of Video Report
Dig into the data behind our 2021 State of Video Report. We analyzed over 44 million videos across 500,000 account ...
Jenny Coppola - 5 Ways to Show Your Boss the ROI of Video Marketing
You might know the value of video for marketing, but others on the team might not be sold. Make a ...
Meisha Bochicchio - Google Analytics Tools to Help You Measure Video ROI
If you love video and metrics, this GA dashboard template along with these video-centric audience segments might just make your ...
Phil Nottingham - Does Brand Advertising Work for Marketers? Our New Report with The Drum
The results from The Drum's research are in—and the findings paint an interesting (yet troubling) picture of today's advertising landscape.
Phil Nottingham - Why Your Next Product Line Should be Binge-Worthy Content
Find out why content is the most scalable, low-risk, high-reward investment your business can make.
Chris Savage - Collect More Emails With Video
We pulled conversion data for our Turnstile email collectors across all videos hosted on Wistia—here are the results!
Ezra Fishman - Why “Time Watched” Is the Best Metric to Measure the Value of Video
Learn why so many businesses are under-reporting on the value of video (and why they should track Time Watched instead).
Phil Nottingham - Does Production Quality Matter in Video Advertising? A Wistia Report
The results from our “One, Ten, One Hundred” ad campaign are in! Learn what factors impact video advertising the most.
Phil Nottingham - The Guide to Using Video and Chat for Sales, Marketing, and Support
Combine the powers of video and chat to make your business more personal, relatable, and trustworthy.
Jordan Wellin - Quick Tips to Boost Your Video Play Rates and Drive Action
What do thumbnail images, play button color, email collectors, and powerful CTA copy have in common? They can all help ...
Margot Da Cunha - The Wistia Guide to Marketing Automation with Marketo
Using video with marketing automation to reach your goals.
Margot Mazur - Increase Your Play Rate: Optimize Your Video Position and Size
With data from thousands of Wistia videos embedded on pages, we decided to determine (as best we could) the optimal ...
Casey Henry - From Conversions to Connections: 3 Levels of Video Strategy
Like any challenging endeavor, great video marketing has a learning curve. Beyond the technical aspects of lighting, camera settings, and ...
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