Posts in the Marketing category, page 1

Four Super Bowl Commercials That Are Low-Budget Video Ads

Video ad production doesn't have to break the budget. Just look at these low-budget Super Bowl commercials!

Webinar Marketing Strategy: The Key Metrics for Measuring Success

Learn about the most important webinar metrics as well as how you can track them against your goals during the ...

The Marketer’s Guide to Webinars and Live Events

Interested in getting started with webinars and live events? In this guide, we’ll share our best resources for creating, hosting, ...

Video KPIs: Evaluating Performance Across Multiple Channels

Ever wonder how a video shared on Facebook compares to a video embedded on your site?

Video ROI: The Quantitative and Qualitative Metrics You Need to Know

In this post, we break down which metrics to measure when it comes to video ROI.

5 Wistia Features to Help Growth Marketers Drive Video ROI

Get a quick rundown of five handy features that can help you take a data-driven approach to video marketing and ...

Announcing the 2021 State of Video Report

Dig into the data behind our 2021 State of Video Report. We analyzed over 44 million videos across 500,000 account ...

5 Ways to Show Your Boss the ROI of Video Marketing

You might know the value of video for marketing, but others on the team might not be sold. Make a ...

How to Convince Your Boss that You Need Video

Prove the value of video once and for all with these key selling points.

Google Analytics Tools to Help You Measure Video ROI

If you love video and metrics, this GA dashboard template along with these video-centric audience segments might just make your ...

Does Brand Advertising Work for Marketers? Our New Report with The Drum

The results from The Drum's research are in—and the findings paint an interesting (yet troubling) picture of today's advertising landscape.

Why Your Next Product Line Should be Binge-Worthy Content

Find out why content is the most scalable, low-risk, high-reward investment your business can make.

Collect More Emails With Video

We pulled conversion data for our Turnstile email collectors across all videos hosted on Wistia—here are the results!

Why “Time Watched” Is the Best Metric to Measure the Value of Video

Learn why so many businesses are under-reporting on the value of video (and why they should track Time Watched instead).

Why We Started Tracking (And Optimizing For) Total Time Watched

Learn how optimizing for Total Time Watched changed the way we think about our entire marketing and promotional strategy.

Does Production Quality Matter in Video Advertising? A Wistia Report

The results from our “One, Ten, One Hundred” ad campaign are in! Learn what factors impact video advertising the most.

The Guide to Using Video and Chat for Sales, Marketing, and Support

Combine the powers of video and chat to make your business more personal, relatable, and trustworthy.

How to Avoid Conversion Optimization Mistakes: A Conversation with Talia Wolf

Conversion optimization expert, Talia Wolf, talks about the dangers of best practices, the importance of authenticity, and the conversion tactics ...

Boosting Social Media ROI with Video Marketing

Find out how you can use video marketing to grow your social media presence in this WistiaCast with Michael Patterson ...

Quick Tips to Boost Your Video Play Rates and Drive Action

What do thumbnail images, play button color, email collectors, and powerful CTA copy have in common? They can all help ...

10 Tips to Drive ROI with Paid Marketing

Discover 10 tips in our webinar with AdRoll that will help you get started with paid marketing — and ultimately ...

Improve Video CTA Click-Through Rates by Using the Right Words

Language matters. We pulled data from across all Wistia-hosted videos using calls to action and annotation links and discovered some ...

Learn all about how to measure video across YouTube, Facebook, and Wistia to achieve your business goals.