Marketing (posts 1–12)
Start doing better marketing with the help of your 5-letter-friend, video.
- Video KPIs: Evaluating Performance Across Multiple Channels
Ever wonder how a video shared on Facebook compares to a video embedded on your site?
Jenny Coppola - Video ROI: The Quantitative and Qualitative Metrics You Need to Know
In this post, we break down which metrics to measure when it comes to video ROI.
Meisha Bochicchio - 5 Wistia Features to Help Growth Marketers Drive Video ROI
Get a quick rundown of five handy features that can help you take a data-driven approach to video marketing and ...
Lisa Marinelli - Announcing the 2021 State of Video Report
Dig into the data behind our 2021 State of Video Report. We analyzed over 44 million videos across 500,000 account ...
Jenny Coppola - 5 Ways to Show Your Boss the ROI of Video Marketing
You might know the value of video for marketing, but others on the team might not be sold. Make a ...
Meisha Bochicchio - Free Google Analytics Tools to Help You Measure Video ROI
If you love video and metrics, this GA dashboard template along with these video-centric audience segments might just make your ...
Phil Nottingham - Does Brand Advertising Work for Marketers? Our New Report with The Drum
The results from The Drum's research are in—and the findings paint an interesting (yet troubling) picture of today's advertising landscape.
Phil Nottingham - How to Convince Your Boss that You Need Video
Prove the value of video once and for all with these key selling points.
Jenny Coppola - Why Your Next Product Line Should be Binge-Worthy Content
Find out why content is the most scalable, low-risk, high-reward investment your business can make.
Chris Savage - Collect More Emails With Video
We pulled conversion data for our Turnstile email collectors across all videos hosted on Wistia—here are the results!
Ezra Fishman - Why “Time Watched” Is the Best Metric to Measure the Value of Video
Learn why so many businesses are under-reporting on the value of video (and why they should track Time Watched instead).
Phil Nottingham
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