Video Optimization - Wistia Learning Center

Announcing the 2021 State of Video Report

Dig into the data behind our 2021 State of Video Report. We analyzed over 44 million videos across 500,000 account ...

4 Reasons Your Marketing Videos Aren’t Converting—and What to Do About It

Are your marketing videos driving leads? Here are four common reasons why they might not be working and how you ...

9 Tactical Video SEO Tips to Improve Your Content Performance

Wistia embeds are super SEO-friendly, but we've got nine video SEO tips to help you craft a holistic video strategy.

9 Handy Wistia Features for Video Marketers

Check out nine features marketers love and learn how you can get the most out of our product to grow ...

Maximize Video ROI: 11 Clever Ways to Repurpose Webinar Content

Trying to squeeze more mileage out of your marketing videos? We've got you covered! Check out our rundown of clever ...

6 Actionable Tips for Improving Emails with Video

Enhance your email marketing strategy with these six tactics you can start using to better engage your audience.

The Guide to Getting Started with LinkedIn Video

Looking to engage with some business-minded, decision-makers on social media? Using video on LinkedIn might do the trick.

The Color of Your Video Player is Affecting Your Play Rate

We took a data dive to figure out how player color is affecting play rate—take a look!

Your Videos Should Have Captions—Here's Why

Accessibility is an important but often overlooked part of the video production process – but it doesn’t have to be!

4 Ways Marketers Can Get Started with A/B Testing

Take some of the guesswork out of your marketing by running more A/B tests—here's how.

How to Set SMART Goals around Video

Learn all about this handy framework, and knock your next video project out of the park!

Wistia vs. YouTube: What’s the Difference?

Video strategist Phil Nottingham describes the benefits of both hosting services.