Video optimization will ensure your team’s valuable time and energy they put into producing videos for your organization are paying off. If none of your videos are connecting with your desired audience or helping you reach specific goals, what’s the point? We’re here to share some video optimization hacks that will help you experience success and make your videos work harder for you across your content strategy. So, we’ve laid out all of our tips and tricks to help you optimize your videos for success. This post explains how to optimize your videos for views, optimize for action, and optimize for clicks. Getting more people to view your video could be as simple as being more consistent with your color choice for your video play button and controls — go figure! And, for any growth-seeking businesses out there, you may want to take a few simple steps to optimize your marketing videos that will help sales and strengthen your team’s alignment with marketing. Steer your team in the right direction, and learn all the steps you can take to optimize your videos for sales in this post. The verdict is in. If you want to move the needle with your videos, learn the basics for better video optimization!