Video Optimization - Wistia Learning Center

6 Actionable Tips for Improving Emails with Video

Enhance your email marketing strategy with these six tactics you can start using to better engage your audience.

The Guide to Getting Started with LinkedIn Video

Looking to engage with some business-minded, decision-makers on social media? Using video on LinkedIn might do the trick.

9 Tactical Video SEO Tips to Improve Your Content Performance

Wistia embeds are super SEO-friendly, but we've got nine video SEO tips to help you craft a holistic video strategy.

The Color of Your Video Player is Affecting Your Play Rate

We took a data dive to figure out how player color is affecting play rate—take a look!

Your Videos Should Have Captions—Here's Why

Accessibility is an important but often overlooked part of the video production process – but it doesn’t have to be!

4 Ways Marketers Can Get Started with A/B Testing

Take some of the guesswork out of your marketing by running more A/B tests—here's how.

How to Set SMART Goals around Video

Learn all about this handy framework, and knock your next video project out of the park!

Wistia vs. YouTube: What’s the Difference?

Video strategist Phil Nottingham describes the benefits of both hosting services.

How to Start Generating Leads with Video

Trying to grow your email list or generate leads for your sales team? Video and Turnstile can help.

Tips for Organizing Your Wistia Channel

It’s never been easier to turn the videos on your site into an organized, engaging, can’t-stop-watching experience.

Collect More Emails With Video

We pulled conversion data for our Turnstile email collectors across all videos hosted on Wistia—here are the results!

How to Name Your Wistia Channel

You can’t pick your family, but you can pick a name for your Wistia Channel.