Wistia Blog

Home to video and marketing tips, Wistia product announcements,
and the occasional musings of a labradoodle named Lenny.

  1. All Topics
  2. Making Video
  3. Using Video
  4. Company News
  5. Product Updates
Featured : Product Updates

Introducing Wistia's Newest Feature: Privacy Mode

You shouldn't have to choose between your viewers' privacy and collecting meaningful data about how your videos are performing.
by Brendan Schwartz - June 12, 2018 -
Featured : Strategy

Becoming More Intentional with Your Video Ad Strategy on Facebook

By creating a process for reaching the right audiences, setting concrete goals, and iterating on successful videos, you can make your performance more predictable.
by Jenny Mudarri - June 7, 2018 -
Featured : Company News

How and Why We Decided to Invest in a Referral Program

From conducting research to predicting impact, we walk you through our entire process for determining whether a referral program was right for our business.
by Dee Dee deKenessey - June 5, 2018 -
Featured : Production

5 Quick Tips for Making an Effective How-To Video

If you're toying with the idea of using how-to videos to build awareness for your business, then be sure to use these tips to make your next video shine.
by Jenny Mudarri - May 29, 2018 -
Featured : Strategy

Using Video Throughout the Customer Lifecycle

There may not be a one-size-fits-all approach to lifecycle marketing, but there are proven strategies for where video should be used throughout the customer journey.
by Robin Panish - May 18, 2018 -
Featured : Strategy

Tips and Tricks for Optimizing Your Videos for Success

Whether your goal is simply connecting with your audience, or inspiring your viewer to take action, you can make your videos work harder for you.
by Margot Mazur - May 18, 2018 -
Featured : Strategy

3 Steps to Optimizing Your Marketing Videos for Sales

The best video marketers take a few simple steps to optimize their marketing videos, strengthening their sales alignment in the process.
by Eric Bristol - May 18, 2018 -
Featured : Strategy

Evaluating Your Video's Performance Across Multiple Channels

Ever wonder how a video shared on Facebook compares to a video embedded on your site? Discover what success for your videos looks like platform-by-platform.
by Jenny Mudarri - May 17, 2018 -
Featured : Strategy

A Quantitative and Qualitative Approach to Video ROI

Most marketing campaigns can be analyzed through both quantitative and qualitative lenses. In this post, we break down which metrics to measure when it comes to...
by Andrew Capland - May 17, 2018 -
Featured : Strategy

Using Video Across the Entire Awareness Funnel

Video is a powerful medium for top of funnel engagement. In this post, Sherri Powers, Director of Marketing at TechSmith, walks us through when and what types of...
by Sherri Powers - May 16, 2018 -
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