On February 11, we hosted a #WistiaChat with Sprout Social’s social media expert, Darryl Villacorta. This #WistiaChat focused on how to make social media video a core part of your marketing strategy, and folks had some excellent tips. In case you missed the live chat, we documented some highlights in this post. You can also see the Storify to look through some of our most helpful tweets.
Your audience differs across your social media platforms, so why don’t your videos? Content you make for Facebook may not work as well on Instagram, and vice versa. One of the largest differences between the platforms is their time limitations. Be sure to pay attention to video length!
Wistians across the board agree that catering to the needs of each platform will give you more engagement and a better rapport with your audience. Think about what does best on each platform and what your audience wants to see. From there, you can create social videos that shine.
Autoplaying videos have made "mute" the default setting on everyone’s laptop. Being interrupted with high-volume videos is a terrible experience, and we’ve learned to adapt. Therefore, so should our content! Creating videos that excel without sound has been a tricky challenge, but Wistians had some great tips. For example, use text in creative ways to draw attention and tell a story.
We love seeing great examples of video on social media. Have you created some "thumbstoppers"? Seen any brands making creative and inspiring shorts? Let us know in the Community!