December 20, 2010

Wistia Smart Encoding Launches

Ben Ruedlinger


Today, we proudly announce the release of Wistia Smart Encoding. Smart Encoding makes your video look and perform its best by analyzing its internal characteristics and automatically optimizing the video encoding for viewing on the web.

How does it work?

When your video is uploaded to Wistia, the Smart Encoding system will immediately analyze the internals of your video including resolution, bitrate, duration, format, and action level. These parameters are then used by the Smart Encoding algorithm to determine the best settings for the web viewable version of your video based on the hundreds of thousands of business videos we have processed. So, for example, if you upload a high-res screencast, we’ll preserve the screencast’s larger resolution so that it looks crisp without degrading performance for your viewers.

Is Smart Encoding a silver bullet?

No. While Smart Encoding does provide great optimization based on various aspects of the video file, we also recognize that there are sometimes external factors that affect the video experience … the biggest ones being the network and computing capabilities of your audience. In these cases, we’re more than happy to work with you to come up with a custom encoding profile to meet the needs of you and your audience.

Smart Encoding is available on all Wistia plans. If you are an existing customer who would like to try Smart Encoding, please drop us an email at and we’ll be happy to set you up.

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