It’s time to up your lead gen game with video — no more IFs, ANDs, or BUTs! Now, there are two main ways you can use video to generate more leads for your business, and that’s either by adding video to a landing page with a form, or collecting leads in the video player itself. In this post, we walk you through categorizing your videos by each step in the sales funnel, as well as where to place the form in your video. Karla Franco from Wistia and Tim Paige from Leadpages also put together this video to show you how to use video to help increase conversion rates on your landing pages. Need a way to translate views into leads? Wistia’s Timeline Actions can help you turn viewers into customers, and collect great audience data along the way. We detail everything about Calls to Action, Turnstiles, and Annotation Links, and analyze how different options impact how many people sign up for your email list here. And, if you simply need to nudge your leads who are on the edge of converting, we have a post that will warm up cold sales leads with video. Lead generation can be tricky, but knowing how to use video for lead gen goals can help get leads across the finish line!