Posts in the Marketing category, page 3

Types of Videos E-Commerce Brands Can Use to Connect with Customers

We outline seven different types of video that can help your e-commerce brand reach and convert more customers.

Announcing the 2022 State of Video Report

Here are just a few of our favorite takeaways from this year's State of Video Report!

Be Bold! 4 Ideas for Eclectic B2B Videos That Make an Impression

We’ve put together four examples of brands who got a little zany with their B2B marketing, with some tips on ...

Let Your Virtual Events Live On: 3 Companies Using Wistia Channels for On-Demand Content

See how you can get more mileage out of your virtual events using Wistia Channels.

6 Tips for Live Virtual Events to Awe Your Audience

We rounded up the best practices for putting on a live virtual event, drawing on the experiences of marketers who ...

Get Animated: 8 Examples of B2B Brands Using Animated Videos for Marketing

Here are eight brands that are infusing animation into current marketing efforts.

Repurposing Video for Social Media: 4 Platforms to Try and Best Practices

Here’s how to repurpose your existing videos for organic (unpaid) content on Facebook, Twitter, Instagram, and LinkedIn.

Why Your Brand Needs Video: 5 Ways to Stand Out

From building stronger connections to showcasing your company's unique style and personality, this is why your brand needs video.

The B2B Marketer's Guide to Podcast Promotion

Learn everything you need to know about getting your podcast out into the world, from the types of assets you ...

2022 Predictions and Trends: 4 B2B Brand Leaders Weigh In

Wistia's CEO, Chris Savage, and B2B marketing leaders from Descript, 3Play Media, and HubSpot weigh in on their 2022 predictions.

The 15 Best Video KPIs to Track on Social Media

We highlight the three most important metrics you should track on Facebook, Instagram, YouTube, LinkedIn, and Twitter.

How 6 Businesses Are Adapting to Remote Work

Find out how six businesses across different industries adjusted to new remote workflows and overcame challenges in the workplace.

How to Scale Customer Support with Video

Start improving your customer support and making better connections with your audience by using video!

5 Creative Ways B2B Brands Can Leverage the Power of Video

Think B2B means boring? Think again! Explore five creative ways B2B brands can use video to surprise and delight their ...

Video Marketing for Business: An Introductory Guide

New to video marketing? No sweat! Check out this crash course on how you can create a video strategy for ...

5 Times You Should Add Video to Your Email Campaigns

Should you use video in email? Like most things in marketing—it depends! Learn about five specific use cases for video ...

12 B2B Brands with Swipe File-Worthy Video Content

See for yourself how these B2B companies use video to bring their brand to life!

15 Types of Videos That Every Business Can Use

As a business, the world of video is your oyster. Here are 15 ideas for video to help your creative ...

B2B Marketer’s Guide to TikTok

Think TikTok is just for Gen Z and B2C brands? Think again! Check out our tips on how B2B brands ...

12 Questions to Ask Before Hiring a Production Company

Get input from the Wistia Studios team on the most important considerations for your business before hiring a video production ...

3 Best Practices for Creating Compelling Product Page Videos

Find explanations of essential elements of product page videos, along with some examples of videos we love.

Struggling to Get Eyes on Your Live Video Content? Try These 5 Simple Solves

Live events are a dime a dozen. Make yours stand out from the crowd by trying these innovative ideas!

5 Ways Video Can Build Better Customer Relationships

Learn five ways video content can help you better connect with your people.